In the marketing world, there has been one driving force behind its recent, modern transformation. Social media has changed our society, fundamentally changing our communication habits. Nowadays, text messaging works at the same rate as messaging on Instagram or TikTok.
These apps can fuel an individual’s profile and overall social awareness. Moreover, it can be used to create new operations within a business. The industry has also positively impacted real estate, allowing professionals to reach new audiences. Just be sure to take your content ideas to the next level.
Here are seven excellent real estate social media post ideas:
Idea #1: Tips
Social media content posts can run out of creativity in a somewhat rapid fashion. Before you know it, you may be stuck on what you should upload for the sake of engagement. Why not use this as an opportunity to provide information to the most important parties? Buyers and sellers will always be looking for details regarding real estate.
Moreover, your content does not need to fit within one single post. Instead, you can create a series of posts, allowing you to stretch the content over a couple of weeks. For example, a video series containing tips for buyers in a specific market can be extremely helpful. It also goes a long way in establishing goodwill on your social media profiles. You can manage these posts efficiently with real estate CRM.
Idea #2: Videos
The use of TikTok has taken charge of how video content is posted on social media. There is an almost limitless amount of video content posted daily, with subject matter ranging. Many users finetune their videos to match the information they release.
As a professional working within real estate, you are encouraged to take advantage of this. Short-form videos detailing a specific market change can be an excellent way to capture attention. Moreover, you may also want to make a video on the latest interior design trends. Whatever the case is, you should use videos in your future content posts!
Idea #3: Traditional Photos
Of course, real estate listings will forever be based on the released staging photos. These photos can be rather conventional, too, as they have one primary function at the end of the day. If you are trying to capture a prospective client’s attention, ensure your shots are neat and orderly.
When uploading these shots to your chosen app, there should be nothing out of place. It will only detract from the sale you are trying to make to a buyer. Ensure you also use the correct design tricks, such as colours and furniture placement. The small details add up to make these pictures stand out.
Idea #4: Drone Captures
As tech has advanced in better years, so too have the means we use to capture footage for our apps. Instead of relying just on the conventional way of doing things, we can also rely on new advances. Enter the drone, which can create incredible audio and video content for your marketing needs.
One of the best ways to do this is to capture video footage of a property from an overhead perspective. These look stunning when it comes to showcasing the property and its surroundings. Clients can see virtually everything externally, which may pique their interest further.
Idea #5: Before and After
Sometimes, there may be a property that has your eye. This property could need a makeover and will require several months of renovation. Take a shot at the property as it currently stands for a sublime social media post. Then, once the dust has settled, take a shot at the new house, and watch your traffic increase!
Idea #6: Market Updates
Real estate is an industry of the workforce that is always subject to change. Clients will need to know of minor and major changes in the grand scheme. To keep your followers and prospective clients informed, update them. Your posts can contain a simple update on what transpired or how the change will impact their needs.
Idea #7: Collaborations
Multiple professionals will work together in the home-buying or home-selling process. For example, you may consult a designer to see how an interior can be improved. This collaboration is essential, especially as it pertains to your marketing.
You have an abundance of fun, enjoyable ideas to work with here. Plus, you can always capitalize on the latest trends to show that there is more to you than business. The more genuine you come across, the more a client will be willing to work with you!